History | Team Members | Facility | Future Plans

Carl Moores  - Chairman, Board of Directors

Carl Moores, Principal and Chairman of the Board of F.W. Bryce, Inc., proudly traces his roots and professional ideals to the island of Newfoundland, one of the world’s most famous and productive fishing centers since the 1500’s. Stationed in Boston to oversee the introduction of frozen cod fillets in block form into the U.S. market in the early 1950’s, Carl and his contemporaries were the pioneers of a new and exciting chapter in international trade, and served as founding fathers for the seafood business as we experience it today. Carl authored the strategy of providing US marketing and financing expertise to the world’s wet fish producers, giving access to, and a compelling business strategy for, the exploitation of business opportunities laying wait in the rich markets of North America. Known worldwide for uncompromised candor and honesty, Carl has adhered to his commitment to excellence and professionalism by insisting on hiring employees, and working with packer base partners, who command respect while embracing the notion that integrity must always be the touchstone of any business transaction. Carl’s devotion to his family, both at work and away, guarantee that the spirit of F.W. Bryce, Inc. will maintain its presence and posture in our evolving industry.

Keith Moores - President

Keith Moores, President and driving force behind F.W. Bryce, Inc. has committed to his company and industry uncommon academic and practical skills, permitting him to predict with unqualified accuracy seafood trends and developments, and empowering him to guide his company in productive and profitable directions. After earning a BBA from University of Massachusetts (Amherst) in 1979, and immediately thereafter an MBA in 1981, also from Umass, specialized in business administration, Keith began his career with F.W. Bryce overseeing the first automation and code creation dealing with all accounting and inventory matters. Following that, he began his immersion into the very essence of the company…its role as marketing consultant to the packer base and valued supplier to the customer base. As Keith prophetically exclaimed: “Bryce is a marketing company, first and foremost. No matter what subordinate matters or supporting affairs we concern ourselves with, we can never forget that marketing is our mission”. Promoted to president in 1996 , Keith has guided FWBryce through many industry evolutions and kept the company on the leading edge of customer satisfaction. As regional Vice President of the National Fisheries Institute, Keith travels extensively, taking time to pursue his passion for golf.

Ian W. Moores - General Counsel, Clerk of the Corporation

Ian W. Moores, General Counsel and Clerk of F.W. Bryce, Inc., was raised in Gloucester, MA and now resides in Rockport. He received a BA in Economics at Bates College, Lewiston, ME in 1976, an MBA at Northeastern University, Boston in 1984; and a JD from Northeastern Law School in 1991. He has worked extensively for Bryce since the early 70’s, has been a Director of the corporation since 1976, and has served as President of several subsidiaries. HACCP certified, French bilingual, a graduate of a Norwegian school for containerized and unitized cargo, and a frequent attendant at sessions of Massachusetts Continuing Legal Education, Ian focuses on the compliance of Bryce, its subsidiaries, and its packer base with Federal and State regulations governing their activities, as well as management of contract formation and dispute resolution for Bryce. Ian maintains a private legal practice concentrating on corporate law, contract law and civil procedure in Essex County, MA and devotes his free time to family activities and boating.

Joe Flammia - Vice-President of Sales

Joe Flammia joined the F. W. Bryce sales team in 1973 when Bryce purchased Joe´s employer - John A. Sullivan, Inc. of Summer Street, Boston. Joe had been brokering fresh and frozen fish since the 1960´s. The Bryce and Sullivan offices were integrated in 1974, and ever since Joe´s efforts have been devoted to the entire Bryce line of products and markets. Joe and his wife live in Lynn, Mass. and are devoted grandparents, often visiting their grandchildren in Florida.

Robert Caldwell - Financial Controller

Robert “Bob” Caldwell, F.W. Bryce’s dynamic Financial Controller, brings together a powerful mix of industry knowledge and accounting skill. A Marine Corps veteran, Bob started with Bryce in 1972. Since that time, Bob has been involved in every aspect of the financial side of the business, and is presently most focused on financial reporting and auditing, sophisticated packer and customer negotiations, strategic planning, credit management and packer relations. Since Bryce’s financial support to its packer base is a mainstay of its packer program, Bob’s unique talent of customizing the Bryce offering to the financial needs of its packers is a critical part of his contribution. The use of complex letter of credit structures and various secured transaction products, coupled with his prompt attention to the necessary wire transfer of funds, results in a fluid integration of Bryce’s financial offering with the packer’s financial needs. Bob’s intense management of the extension of credit to the customer base is centered on the maximization of sales with minimization of credit risk. Bob stands ready to assist all parties in matters dealing with liquidity and cash positions, and he welcomes inquiries from any company participating in the Bryce network.

Glenn P. Hale - Director of Sales

Glenn P. Hale has been a member of the F.W. Bryce sales team since 1995. Prior to 1995, Glenn was the president of G. P. Hale Co. - a Boston based fresh fish processor and distributor that was founded in 1923. He brings more than 30 years of seafood processing, buying, sales and marketing experience to the Bryce Company. Glenn’s focus is on enhancing Bryce’s position in the food service and retail markets with the premium products F. W. Bryce imports from around the world.

Donna Herman - Director of Sales

Donna is a new member to the Bryce team. She joined us in Sept. ´06 as part of the Nissui acquisition of Fish King Processors. Donna is a member of our Redmond, WA office. Donna worked for Fish King Processors for several years and we are lucky to have her as part of the Bryce team.

Michael Cusack - Director of Sales

Mike is a recent addition to the Bryce team, joining us in Sept. ´06. We were lucky to have Mike move over to us from Fish King Processors after the Nissui acquisition. Mike is also a member of our Redmond, WA office. Mike brings to the table numerous years of seafood knowledge and experience We are thrilled to be able to work with Mike.

Mike Sullivan - Director of Sales

Mike Sullivan has been a sales associate with F.W. Bryce since 1992. A native of upstate New York, he spent 10 years in the restaurant business in that area. His versatility and in-depth knowledge of food preparation and promotion come as a result of varied experiences in occupations ranging from executive chef to restaurant general manager. After a move to Massachusetts in 1981, he branched into the food supply services, investing 11 years into the wholesale purchasing and marketing of quality fresh seafood from around the world. Mike brings with him his expertise in the restaurant and food service industry, combined with a unique ability to anticipate and evaluate his customer´s needs.

Mary Murch - Inventory Control Manager

F.W. Bryce´s inventory control manager, Mary Murch, started with the Bryce group in 1981 in the office of the Bryce cold storage subsidiary - Atlantic Reefer Terminal. As Bryce completed its initial automation/computerization project, Mary was best suited with her logistics and inventory background to become heavily involved with the integration of the IBM System 36 computer. She is presently System´s Operator for Bryce´s latest generation computer, an IBM AS-400, and further responsible for inventory projection, sales memorandi, sales to Sysco Corporate, invoicing and productivity/efficiency reports. Her masterful touch with office systems, coupled with her organized, detail-oriented nature, have made her an integral part of our operations.

Frank Souza - Logistics Manager

Frank Souza has been a member of the F. W. Bryce team since 1983. A lifelong resident, Frank and his family continue to live in the Cape Ann area. Together they enjoy participating and volunteering time for the local youth hockey programs and school activities. At work, Frank serves as the team’s technical leader, equally comfortable with the engineering of the Bryce facility needs as he is with the management of day-to-day operations of the Bryce cold storage facility (Atlantic Reefer Terminals) and its custom production activities. Along with his years of experience, HACCP certification and technical expertise, he is actively involved in the logistics necessary to provide Bryce customers with quality products on a timely basis. “Our intention is not only to provide quality products, but to supply complete customer satisfaction.”

Steven Lubelczyk - Business Analytics Manager

Steve is the newest member to the Bryce team, joining us in Nov. ´06. We are lucky to have Steve join our team as he brings with him several years of related industry experience and knowledge. His professionalism and attention to detail are going to be a great addition to the Bryce team.

Patrick Burke - Director of Sales

Patrick Burke is a recent addition to the F.W. Bryce team. He joined the team in July ´06 bringing with him several years of Industry related experience. Patrick is a native of MA and has worked in the Seafood Industry all his life.

Michelle Ryan - Assistant to the President

Michelle joined the company in May of 2002. After several years in the electronics industry, Michelle brings to Bryce over seven years of experience in sales and customer service and support. Michelle works closely with our company´s President, Keith Moores, and also lends her support and knowledge of various computer software packages to other members of the team. Michelle has been a lifelong resident of Gloucester, and takes full advantage of living so close to Gloucester´s beautiful beaches.

Kumiko Murakoshi - Administrative Assistant

Kumiko is also a recent addition, joining our team in Sept. ´06 as part of the Nissui acquisition of Fish King Processors. Kumiko is also located in our Redmond, WA office.

Kathleen Brown - Administrative Assistant

Kathleen is also one of the newest memebers to the Bryce team, joining us in Sept. ´06. She works directly with Mary Murch our Inventory Manager. She brings to us over 17 years of industry experience and is an excellent addition to the team.

Lisa Allen - Accounting Administrator/Credit Manager

Lisa Allen joined the Bryce team in 2001 after a lengthy career in the retail industry, including food retailing. Lisa is outstandingly proficient in organizational and accounting matters, and brings to her job a tireless work ethic. She applies her skills in a fair, objective and friendly manner, and in so doing has permitted Bryce to significantly grow its customer base without altering the risk profile of the Bryce receivable profile. Please feel free to contact Lisa directly for credit, payable and invoicing issues.

Justin Moores - Quality Assurance Manager

Justin Moores, a native of Rockport, Massachusetts, is the first third-generation “Moores” to commit his professional life to the seafood industry. An avid sport fisherman and boater, Justin studied business management at Elon College in North Carolina and participated in the operations of several restaurants in Massachusetts and North Carolina. Justin is responsible for the Bryce Quality Assurance function, is HACCP certified, and conducts inspections of all inbound products according to inspection criteria developed by the Bryce sales team and the expectations of the target market. Justin’s QA function is becoming integrated with the needs of the Bryce packer base in order to make our quality demands pro-active in nature, and is continuing with a travel schedule focused on seeing first-hand the needs and capabilities of our packers. Justin’s easy-going and approachable good humor makes him a joy to work with, and mitigate to some extent his insufferable support of the New England Patriots.

Kerry Amero - Administrative Assistant

Kerry is also one of the newest members to the Bryce team, she joined us in Sept. ´06. She is a recent graduate of the University of New Hampshire where she studied Political Science and Business Administration. Like most, she is also a life long resident of Gloucester. Kerry reports to Ian Moores directly, assisting him with numerous duties such as Human Resource Administration, and HACCP registrations to name a few. Kerry is very excited to be joining such a dedicated and experienced team.

Ralph Pierce - Warehousing and Logistics

Ralph Pierce brings an amazing 32 years of warehousing experience to the F. W. Bryce cold storage subsidiary “Atlantic Reefer Terminals”. Ralph, a native of Melrose, Massachusetts, moved to Gloucester in 1965. Since then Ralph has built his professional background around the highly specialized needs of frozen seafood warehousing, including receiving/shipping, product rotation, inventory control and HACCP compliance. He attends to a daily, detailed inspection of all facilities to ensure proper sanitation standards are kept, and is the senior receiver entrusted to inspect all inbound products for temperature or packaging deviation. Scrupulously pleasant at all times, Ralph handles stressful situations with ease. He stands ready to assist all customers and producers with the details of proper warehousing practices. Deeply devoted to his wife Renee and their sons Andrew and Mark, Ralph commits much of his spare time to youth sports, including Gloucester Pee Wee Football, Little League Baseball, and Youth Soccer.

Yanling Li - China Representative

In the Fall of 2004, F.W. Bryce welcomed Yanling Li (Alice) to its team as buying and quality control agent in China. Yanling is a 2001 graduate of the Shandong University of Science and Technology with a major in English. Since graduation she has worked extensively with frozen seafood producers in Quingdao and Dalian towards extending their penetration into the U.S. and European markets. Yanling also has extensive skills and experience in all quality control and production aspects of frozen Cod, Pollock and Haddock production. Since joining Bryce she has become an essential factor in Bryce´s commitment to China as a source of top quality products through her efforts in negotiating purchase contracts and guaranteeing quality compliance in all products she has sourced.

Sheila Nicastro - Receptionist

Sheila is one of the newest addtions to the Bryce team. You may recognize her as the Former Manager of the Blackburn Tavern. She brings to us numerous years of experience and knowledge as a former employee of Gorton´s of Gloucester.